Overview

Project Overview

Pourdad capital is a small family run private equity firm that invests in early stage startups that are angel, pre-seed, and seed rounds

They focus on clean-tech, fin-tech, health-tech, real estate, and blockchain companies.

Pourdad Capital is based in Canada but invest globally.

Their typically cheque sizes ranges anywhere from $50,000 - $1,000,

Objectives

Redesign Objectives

We started by analyzing the previous website, by breaking it down and auditing elements and user flows. Based off the analysis and assumptions, below are the key objectives we set for the redesign.

Modern Aesthetic

We took a look at the competitive landscape and noticed that many VC firm's did not prioritize branding, so we decided to focus on this for brand differentiation and to give a wow factor for founders who land on the page. The tone we were after was sleek and minimal.

Ease of inquiry

Our main objective goal for the website is for a founder to go through the submission form as seamlessly as possible. We slimmed the form down to a 3 minute completion time, while still giving pourdad capital preliminary information they need to make a proper decision.

Transparency

Many other firms didn't highlight their brand values, mission statement, or have a manifesto. We thought if we could bring transparency around how pourdad operates, this would help minimize communication costs on prospective investments, and close more deals.

Brainstorm

Feature Brainstorm

Submit pitch form

Investment philosophy

Most valued
Founder traits

Industries we invest in

Most valued
business attributes

Multiple CTA's

Brand values

Investment process

Testamonials

Monthly
newsletter

FAQ

Interactive portfolio

Pourdad Capital

Overview

Project Overview

Old site

Previous Website

Objectives

Redesign Objectives

Brainstorm

Feature Brainstorm

Idea Selection

Idea Selection

Final Features

Final Features

metrics to measure

Metrics to measure

Homepage

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